NW Poll

ID Theft

March 7, 2021 by PEMCO Insurance

According to the 2021 PEMCO Insurance Northwest Poll, 80% of residents in Sea and Pdx say they’re “good” or “excellent” at identifying an ID scam before fraud happens. How about you? How effective do you think you are at preventing ID Theft?

How concerned are you, personally, with the possibility that your identity could be stolen?

Seattle Metro
2/21	6/16	5/14	11/11
16	21	22	18	Extremely concerned
29	29	26	27	Very concerned
41	35	42	40	Somewhat concerned
12	12	10	13	Not too concerned
2	2	0	2	Not at all concerned
1	1	0	0	Don’t know

How concerned are you, personally, with the possibility that your identity could be stolen?

Portland Metro
2/21	6/16	5/14
13	21	19	Extremely concerned
26	27	25	Very concerned
41	35	45	Somewhat concerned
15	14	9	Not too concerned
2	2	1	Not at all concerned
3	1	1	Don’t know

Has your personal information or financial information ever been compromised in a cyber-security attack or other type of fraudulent attack?

Seattle Metro	Portland Metro
400	400	Total Sample
38	41	Yes
49	43	No
13	16	Don’t know

To the best of your knowledge, has anyone tried to fraudulently steal your personal identity (such as opening up a credit card in your name or tried to access your bank account?)

Seattle Metro	Portland Metro
150	164	Data Compromised
50	46	Yes
41	37	No
9	17	Don’t know

To the best of your knowledge, has anyone tried to fraudulently steal your personal identity (such as opening up a credit card in your name or tried to access your bank account?)

Seattle Metro	Portland Metro
150	164	Data Compromised
65	76	Cancelled or replaced one or more of your credit or debit cards
65	75	Changed your security password(s)
47	48	Signed up for one or more free credit monitoring service
43	49	Used a shredder for your confidential documents
34	30	Put a freeze on your credit
19	7	Subscribed and paid money to an identity-protection service
17	12	Installed a locking mailbox
6	1	Hired a lawyer to help
3	4	Other
3	3	Nothing

Who do you think is most responsible for keeping your personal information safe? Is it primarily your own responsibility, or is it the responsibility of anyone who takes and/or stores your personal or financial information?

Seattle Metro	Portland Metro
400	400	Total
47	47	It’s primarily my own responsibility
45	44	It’s primarily the responsibility of anyone who takes and/or stores my personal or financial information
6	5	Other
2	4	Don’t know

Who do you think is most responsible for keeping your personal information safe? Is it primarily your own responsibility or is it the responsibility of anyone who takes and/or stores your personal or financial information?

Seattle Metro
< 35 yrs	35 - 54 yrs	55+ yrs
53	50	39	It’s primarily my own responsibility
40	42	51	It’s primarily the responsibility of anyone who takes and/or stores my personal or financial information
3	6	7	Other
4	2	3	Don’t know

Portland Metro
< 35 yrs	35 - 54 yrs	55+ yrs
56	48	41	It’s primarily my own responsibility
34	44	49	It’s primarily the responsibility of anyone who takes and/or stores my personal or financial information
3	4	6	Other
7	4	4	Don’t know

How would you rate yourself when it comes to identifying a scam in advance of anything bad happening to you?

Seattle Metro	Portland Metro
400	400	Total
26	29	Excellent
54	51	Good
17	15	Only fair
1	2	Poor
2	3	Don’t know

Thinking about other people you know, in general, how good are other people you know at being able to identify a scam in advance?

Seattle Metro	Portland Metro
400	400	Total
8	4	Excellent
42	43	Good
42	38	Only fair
6	8	Poor
2	7	Don’t know

In general, how bad do you think the impact might be on you if someone successfully stole your identity or scammed you in some other way? Using a scale from 0 to 10 where 10 means the impact would be the worst thing you could possibly imagine and 0 means that there would be no negative impact, how would you rate the disruption you’d expect?

Seattle Metro	Portland Metro
400	400	Total
50	46	Rating of 8, 9 or 10 (Worst impact)
47	52	Rating of 3, 4, 5, 6, 7 (Moderate impact)
3	2	Rating of 0, 1, 2 (Low impact)
7.3	7.2	Average Rating

In general, how bad do you think the impact might be on you if someone successfully stole your identity or scammed you in some other way? Using a scale from 0 to 10 where 10 means the impact would be the worst think you could possibly imagine and 0 means that there would be no negative impact, how would you rate the disruption you’d expect?

Portland Metro
Males	Females
173	220	Total
38	52	Rating of 8, 9 or 10 (Worst impact)
60	47	Rating of 3, 4, 5, 6, 7 (Moderate impact)
2	1	Rating of 0, 1, 2 (Low impact)
6.8	7.4	Average Rating

About the PEMCO Insurance Northwest Poll

PEMCO Insurance commissioned this independent survey, conducted by FBK Research of Seattle, that asked Washington and Oregon residents questions about driving habits and attitudes toward current Northwest issues. The sample size, 578 respondents in Washington and 427 in Oregon, yields an accuracy of +/- 4.2 and 4.8% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range.

Supplemental interviews were conducted with people living in the Seattle metro area, including King, Snohomish and Pierce counties, and those in the Portland metro area, including Clackamas, Marion, Multnomah and Washington counties. The sample size, 578 respondents in the Seattle area and 509 in the Portland area, yields an accuracy of +/- 4.2% and +/- 4.4% respectively at the 95% confidence level.

About PEMCO Insurance

PEMCO Insurance is the Defender of Your Northwest, providing auto, home, renters and boat coverage. We are consistently recognized for outstanding service, employee expertise and social impact. Our Mutual Good programs raise the achievement levels for youth in education; build stronger, greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more.

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