NW Poll

ID Theft

March 7, 2021 by PEMCO Insurance

According to the 2021 PEMCO Insurance Northwest Poll, 80% of residents in Sea and Pdx say they’re “good” or “excellent” at identifying an ID scam before fraud happens. How about you? How effective do you think you are at preventing ID Theft?

How concerned are you, personally, with the possibility that your identity could be stolen?

Extremely concerned
Very concerned
Somewhat concerned
Not too concerned
Not at all concerned
Don’t know

How concerned are you, personally, with the possibility that your identity could be stolen?

Portland Metro
2/216/165/14
132119Extremely concerned
262725Very concerned
413545Somewhat concerned
15149Not too concerned
221Not at all concerned
311Don’t know

Has your personal information or financial information ever been compromised in a cyber-security attack or other type of fraudulent attack?

Portland Metro
400Total Sample
41Yes
43No
16Don’t know

To the best of your knowledge, has anyone tried to fraudulently steal your personal identity (such as opening up a credit card in your name or tried to access your bank account?)

Portland Metro
164Data Compromised
46Yes
37No
17Don’t know

To the best of your knowledge, has anyone tried to fraudulently steal your personal identity (such as opening up a credit card in your name or tried to access your bank account?)

Portland Metro
164Data Compromised
76Cancelled or replaced one or more of your credit or debit cards
75Changed your security password(s)
48Signed up for one or more free credit monitoring service
49Used a shredder for your confidential documents
30Put a freeze on your credit
7Subscribed and paid money to an identity-protection service
12Installed a locking mailbox
1Hired a lawyer to help
4Other
3Nothing

Who do you think is most responsible for keeping your personal information safe? Is it primarily your own responsibility, or is it the responsibility of anyone who takes and/or stores your personal or financial information?

Portland Metro
400Total
47It’s primarily my own responsibility
44It’s primarily the responsibility of anyone who takes and/or stores my personal or financial information
5Other
4Don’t know

Who do you think is most responsible for keeping your personal information safe? Is it primarily your own responsibility or is it the responsibility of anyone who takes and/or stores your personal or financial information?

It’s primarily my own responsibility
It’s primarily the responsibility of anyone who takes and/or stores my personal or financial information
Other
Don’t know

Who do you think is most responsible for keeping your personal information safe? Is it primarily your own responsibility or is it the responsibility of anyone who takes and/or stores your personal or financial information?

Portland Metro
< 35 yrs35 - 54 yrs55+ yrs
564841It’s primarily my own responsibility
344449It’s primarily the responsibility of anyone who takes and/or stores my personal or financial information
346Other
744Don’t know

How would you rate yourself when it comes to identifying a scam in advance of anything bad happening to you?

Portland Metro
400Total
29Excellent
51Good
15Only fair
2Poor
3Don’t know

Thinking about other people you know, in general, how good are other people you know at being able to identify a scam in advance?

Portland Metro
400Total
4Excellent
43Good
38Only fair
8Poor
7Don’t know

In general, how bad do you think the impact might be on you if someone successfully stole your identity or scammed you in some other way? Using a scale from 0 to 10 where 10 means the impact would be the worst thing you could possibly imagine and 0 means that there would be no negative impact, how would you rate the disruption you’d expect?

Portland Metro
400Total
46Rating of 8, 9 or 10 (Worst impact)
52Rating of 3, 4, 5, 6, 7 (Moderate impact)
2Rating of 0, 1, 2 (Low impact)
7.2Average Rating

In general, how bad do you think the impact might be on you if someone successfully stole your identity or scammed you in some other way? Using a scale from 0 to 10 where 10 means the impact would be the worst think you could possibly imagine and 0 means that there would be no negative impact, how would you rate the disruption you’d expect?

Portland Metro
MalesFemales
173220Total
3852Rating of 8, 9 or 10 (Worst impact)
6047Rating of 3, 4, 5, 6, 7 (Moderate impact)
21Rating of 0, 1, 2 (Low impact)
6.87.4Average Rating

About the PEMCO Insurance Northwest Poll

PEMCO Insurance commissioned this independent survey, conducted by FBK Research of Seattle, that asked Washington and Oregon residents questions about driving habits and attitudes toward current Northwest issues. The sample size, 578 respondents in Washington and 427 in Oregon, yields an accuracy of +/- 4.2 and 4.8% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range.

Supplemental interviews were conducted with people living in the Seattle metro area, including King, Snohomish and Pierce counties, and those in the Portland metro area, including Clackamas, Marion, Multnomah and Washington counties. The sample size, 578 respondents in the Seattle area and 509 in the Portland area, yields an accuracy of +/- 4.2% and +/- 4.4% respectively at the 95% confidence level.

About PEMCO Insurance

PEMCO Insurance is the Defender of Your Northwest, providing auto, home, renters and boat coverage. We are consistently recognized for outstanding service, employee expertise and social impact. Our Mutual Good programs raise the achievement levels for youth in education; build stronger, greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more. 

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