A new Lilac City startup, Beardbrand, caters to men with beards. Not so unusual.
But a Spokesman-Review article highlights a few quirky facts that depict a company that’s perhaps a little different. For example, its target market. Ever heard of the term “urban beardsman?” No? Beardbrand serves white-collar workers who sport facial hair.
To clarify, owner Eric Bandholz characterizes them by what they’re not: hippies, bikers, lumberjacks, or the homeless.
Bandholz currently sells advertising space in his beard for a nonprofit.
Among Beardbrand’s products is an all-natural scented beard oil that helps to prevent split ends and “beard dandruff.” You also can buy mustache wax, grooming kits, and more. To see for yourself, visit beardbrand.com.