Online Shopping Habits
According to the latest 2021 PEMCO Insurance Northwest Poll, more than 80% of Seattle and Portland residents are shopping online the same or even more than they did at the height of the pandemic. How about you? Where are you making most of your purchases these days?
How, if at all, have your shopping habits changed over the past couple of years? Do you shop online more often now, about the same amount, or less often now?
| Total | Seattle Metro | Portland Metro | |
|---|---|---|---|
| 837 | 419 | 418 | Total |
| 42 | 43 | 40 | More often now |
| 48 | 48 | 48 | About the same amount |
| 8 | 7 | 9 | Less often now |
| 2 | 2 | 3 | Don’t know |
Before the pandemic, how important was it to you to support locally-owned small businesses when you did your shopping and purchasing?
| Total | Seattle Metro | Portland Metro | |
|---|---|---|---|
| 838 | 420 | 418 | Total |
| 15 | 16 | 13 | Extremely important to support locally-owned small businesses |
| 26 | 26 | 26 | Very important |
| 38 | 35 | 40 | Somewhat important |
| 12 | 14 | 11 | Not too important |
| 4 | 3 | 5 | Not too important |
And, before the pandemic, when you had a choice, how likely were you to make your purchases at locally-owned small businesses?
| Total | Seattle Metro | Portland Metro | |
|---|---|---|---|
| 833 | 419 | 414 | Total |
| 15 | 17 | 14 | Extremely likely |
| 25 | 24 | 26 | Very likely |
| 39 | 37 | 41 | Somewhat likely |
| 14 | 15 | 12 | Not too likely |
| 3 | 3 | 3 | Not at all likely |
Now that we are moving into a new phase of the pandemic, as vaccines are available and some pandemic guidelines or restrictions have been relaxed (like wearing face coverings), how are your shopping habits evolving and changing?
| Total | Seattle Metro | Portland Metro | |
|---|---|---|---|
| 834 | 420 | 414 | Total |
| 23 | 23 | 23 | I shop online more now than I did during the height of the pandemic |
| 59 | 59 | 58 | I shop online the same amount now as I did during the height of the pandemic |
| 13 | 13 | 14 | I shop online less now |
Compared to how you shopped at the height of the pandemic, how has your support for locally-owned small businesses changed?
| Total | Seattle Metro | Portland Metro | |
|---|---|---|---|
| 834 | 418 | 416 | Total |
| 23 | 25 | 21 | Compared to the height of the pandemic, I’m now supporting locally-owned small businesses more |
| 59 | 59 | 60 | I’m supporting locally-owned small businesses just as much |
| 7 | 6 | 7 | I’m supporting locally-owned small businesses less |
About the PEMCO Insurance Northwest Poll
PEMCO Mutual Insurance commissioned this independent survey, conducted by FBK Research of Seattle, that asked Washington and Oregon residents questions about driving habits and attitudes toward current Northwest issues. The sample size, 420 respondents in the Seattle Metro (King, Snohomish, Pierce Counties) region and 418 respondents in the Portland Metro (Multnomah, Marion, Clackamas, Washington Counties) region yields an accuracy of +/- 5.0% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range.
About PEMCO Insurance
PEMCO Insurance is the Defender of Your Northwest, providing auto, home, renters and boat coverage. We are consistently recognized for outstanding service, employee expertise and social impact. Our Mutual Good programs raise the achievement levels for youth in education; build stronger, greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more.
Share on social media