NW Poll

Online Shopping Habits

November 18, 2021 by PEMCO Insurance

According to the latest 2021 PEMCO Insurance Northwest Poll, more than 80% of Seattle and Portland residents are shopping online the same or even more than they did at the height of the pandemic. How about you? Where are you making most of your purchases these days?

How, if at all, have your shopping habits changed over the past couple of years? Do you shop online more often now, about the same amount, or less often now?

Total Portland Metro  
837 418 Total
42 40 More often now
48 48 About the same amount
8 9 Less often now
2 3 Don’t know

Before the pandemic, how important was it to you to support locally-owned small businesses when you did your shopping and purchasing?

Total Portland Metro  
838 418 Total
15 13 Extremely important to support locally-owned small businesses
26 26 Very important
38 40 Somewhat important
12 11 Not too important
4 5 Not too important

And, before the pandemic, when you had a choice, how likely were you to make your purchases at locally-owned small businesses?

Total Portland Metro  
833 414 Total
15 14 Extremely likely
25 26 Very likely
39 41 Somewhat likely
14 12 Not too likely
3 3 Not at all likely

Now that we are moving into a new phase of the pandemic, as vaccines are available and some pandemic guidelines or restrictions have been relaxed (like wearing face coverings), how are your shopping habits evolving and changing?

Total Portland Metro  
834 414 Total
23 23 I shop online more now than I did during the height of the pandemic
59 58 I shop online the same amount now as I did during the height of the pandemic
13 14 I shop online less now

Compared to how you shopped at the height of the pandemic, how has your support for locally-owned small businesses changed?

Total Portland Metro  
834 416 Total
23 21 Compared to the height of the pandemic, I’m now supporting locally-owned small businesses more
59 60 I’m supporting locally-owned small businesses just as much
7 7 I’m supporting locally-owned small businesses less



About the PEMCO Insurance Northwest Poll

PEMCO Mutual Insurance commissioned this independent survey, conducted by FBK Research of Seattle, that asked Washington and Oregon residents questions about driving habits and attitudes toward current Northwest issues. The sample size, 420 respondents in the Seattle Metro (King, Snohomish, Pierce Counties) region and 418 respondents in the Portland Metro (Multnomah, Marion, Clackamas, Washington Counties) region yields an accuracy of +/- 5.0% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range. 

About PEMCO Insurance

PEMCO Insurance is the Defender of Your Northwest, providing auto, home, renters and boat coverage. We are consistently recognized for outstanding service, employee expertise and social impact. Our Mutual Good programs raise the achievement levels for youth in education; build stronger, greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more. 

Read more about online shopping habits


Share on social media

Comments on this post