Country music legend Tim McGraw popped up on my TV screen the other night, saying he’d pledged to never text and drive. He encourages viewers to do the same.
I wondered – because studies show younger drivers are most likely to text while driving, how effective is McGraw’s message with teens, coming from a 47-year-old?
Do most beginning drivers even know who Tim McGraw is?
I suspect new drivers aren’t necessarily the target of McGraw’s don’t-text-and-drive commercial. Surveys reveal drivers 18 to 34 also are more likely to text behind the wheel than older age groups, and many in their 20s and 30s certainly know McGraw.
When I went to itcanwait.com, I learned that rock band OneRepublic also speaks out against texting while driving. I hadn’t seen OneRepublic’s TV spot. Ditto for 18-year-old California singer Ryan Beatty, San Antonio Spurs guard Danny Green, and Olympic gold medalist Gabby Douglas, 18 (pictured above with her U.S. gymnastics team).
Those people likely resonate far better than McGraw with beginning drivers.
Check out itcanwait.com, take the pledge, and watch TV spots for OneRepublic, Beatty, McGraw and others.