SEATTLE – PEMCO Insurance announced today that the Web Marketing Association has recognized PEMCO’s web development partner Blast Radius with a 2010 Web Marketing "WebAward" for its outstanding design on PEMCO’s corporate website.
Blast Radius won the "Insurance Standard of Excellence" award for its work on PEMCO.com, PEMCO’s highly interactive website. PEMCO relaunched its corporate site earlier this year with several additional interactive features.
"We’re impressed by the creativity and vision shown by the team at Blast Radius," said PEMCO spokesperson Jon Osterberg. "We’ve been getting great feedback on the new PEMCO.com, and we credit that to Blast Radius’ outstanding work. The WebAwards are a great benchmark for defining excellence in web design and online marketing, and we’re proud of our team’s accomplishments."
The new PEMCO.com features several enhancements, including interactive customer testimonials, an online quoting and payment tool, and consumer ratings and reviews.
Since 1997, the Web Marketing Association has recognized the best insurance websites as part of its annual WebAwards competition. The entries were judged by design, ease of use for their target audience, copywriting, interactivity, use of technology, navigation, innovation, and content.
The 2010 WebAwards reflect more than 2,000 entries from nearly 50 countries worldwide. Judges included members of the news media, advertising executives, web designers, marketing specialists, creative directors, content providers, and website administrators.
PEMCO’s award-winning campaigns seek to celebrate shared Northwest values by highlighting the characteristics found in many of this region’s residents. More information can be found at the company’s websites www.pemco.com and www.werealotlikeyou.com.
About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat, life, and umbrella insurance to Washington state residents. PEMCO Insurance is sold by community agents throughout the state and through PEMCO offices. For more information, visit www.pemco.com.
About Blast Radius
Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive traditional marketing and toward strategies that engage and create open brands.