PEMCO Insurance again tops consumer survey of insurance companies
Local insurer ranked No. 1 since 2002
SEATTLE – Consumers again named PEMCO Insurance the best auto insurance company overall, ranking the Washington-state insurer above national competition and maintaining its position atop the GMA Research consumer survey.
Seventeen percent of respondents chose PEMCO Insurance as the best overall auto insurance company. The survey ranked Geico second with 14 percent of the votes and State Farm third with 12 percent.
PEMCO has topped the past four GMA Research surveys (tying for first in 2005), which were conducted independently in 2002, 2003, 2005, and 2007.
"It's interesting that the percentage of people who answered 'PEMCO' in the GMA poll is greater than our market share," said Rod Brooks, PEMCO's vice president and chief marketing officer. "That means PEMCO's positive image goes beyond just our customers."
The independent GMA Research survey asked 400 randomly selected households in the Puget Sound region which company or brand in several different categories is the best overall, based on factors like customer service, product quality, value, and selection.
Brooks said he continues to be gratified that, despite having a marketing budget dwarfed by the national insurers, PEMCO's brand drew the most recognition for being the best.
"This ranking is something all PEMCO employees can be proud of," Brooks said. "I believe it's a result of our outstanding customer service, aggressive advertising, and community involvement."
"These results demonstrate PEMCO's continued strong efforts to promote their brand in a highly competitive arena," said Don Morgan, GMA Research senior partner. "The combination of advertising and their focus on community support helps PEMCO's unique brand identity to register with the consumer."
Besides auto insurance companies, GMA Research also gave Puget Sound Brand Survey rankings for health care insurance companies, real estate companies, cellular phone companies, grocery stores, home improvement stores, auto parts stores, clothing retailers and airlines.
About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat, life, and umbrella insurance to Washington state residents. PEMCO Insurance is sold by community agents throughout the state and through PEMCO offices. For more information, visit www.pemco.com.