Olympia’s KGY 1240-AM Radio is dropping live coverage of Thurston County high school sports, a tradition dating to the 1960s.
Station manager Jackson Weaver told The Olympian that KGY has lost money on its high school play-by-play broadcasts for the past 10 years.
KGY is one of Washington’s oldest radio stations, licensed in 1922. The Olsen-Kerry family bought KGY in 1939, and Jennifer Kerry is its fourth-generation president. On June 30, Kerry announced KGY has been sold to Seattle’s Sacred Heart Radio.
In a 2012 interview, Weaver noted that KGY and AM radio in general struggle to expand their audience beyond older, aging listeners who grew up on AM radio.
Weaver said KGY could resume local sportscasts if enough funding emerged from advertisers.